The team at Aito picked themselves a lofty and portentous theme for the association's annual conference in Spain's Asturias region at the weekend, where the focus fell on "The Algorithm versus the Human Side of Travel".
The use of AI in travel is perhaps the great debate of the moment, presenting both vast opportunities for progress and business efficiency while also coming as an existential threat to all the efforts being made to ensure travel remains the people-centric, service-focused industry consumers know and love.
