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Holiday sector left feeling the heat in huge crackdown on online pricing practices

Government
Gary Noakes
18 November 2025

The holiday sector has received the highest number of warnings from the Competition and Markets Authority (CMA) in a fresh crackdown on online pricing and sales practices.

A passport, boarding card and bank card pictured with a laptop in the background
(Credit: iStock / PeopleImages)

The CMA has sent holiday and travel businesses nearly 20 warning letters (Credit: iStock / PeopleImages)

The CMA has launched a probe into unfair sales tactics including misleading offers, extra charges and drip pricing, which pressures consumers into buying quickly or spending more than they intended.

Following results of an investigation that began in April, the CMA has now sent out 100 advisory letters after reviewing more than 400 businesses.

Holidays, including package travel, topped the list of the 14 types of businesses of concern to the CMA, with 19 advisories sent. This was followed by live events with 15 letters and parking with 14.

However, no travel businesses are among the eight firms into which the CMA has formally launched investigations.