Blair, who most recently led Classic Collection’s marketing activity, before On the Beach announced it was closing the brand, brings nearly a decade of B2B travel expertise to the new consultancy, offering immediate support as agents prepare for the crucial peaks January trading period.
Blair says she has a track record of working with agents and suppliers to “accelerate brand growth and deepen customer engagement”.
The timing of the launch addresses a critical need, with MB Marketing Agency now available to support travel businesses immediately, just as many prepare for the pivotal Peaks trading period in January.
“After years of working closely with agents and travel partners, I've seen first-hand how transformative creative, consistent marketing can be, especially in today’s fast-moving climate,” said Blair.
“I’ve created this agency to give travel businesses, and agents specifically, the strategic tools and hands-on expertise they need to grow their presence, connect authentically with their audiences, and drive sales.”
MB Marketing Agency offers a suite of services tailored to each client's specific business goals, including social media strategy and management; PR and media outreach; event planning and execution; brand development and positioning; content creation; and strategic campaign consultancy.
The agency works with travel businesses of all sizes, from independent homeworkers to established brands looking to strengthen their market position.
