Booking.com, Travelodge and Hilton are among a handful of brands to have been sanctioned by the Advertising Standards Authority (ASA) in its ongoing crackdown on misleading pricing in their ads.
Several accommodation providers have been investigated (Credit: iStock / structuresxx)
The brands' promotions were picked up by the ASA's active ad monitoring system, which uses artificial intelligence to scour the internet for ads that might break its rules.
It comes a day after the Competition and Markets Authority laid out the terms of its parallel investigation into so-called "drip pricing" practices, which saw nearly 20 advisory letters sent to businesses specifically in the "holidays" sector – the most of any sector.
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