A decade in the travel industry has forced me to confront some uncomfortable but ultimately positive truths about value, technology, and boundaries. Those realisations have directly shaped three key changes I’ve made to my business, which I outline below. These aren’t reactive decisions, but deliberate responses to patterns I’ve seen repeatedly over a decade.
'I'm a travel agent of 10 years and I've learned not to fear AI'
Business advice
Marie Rowe
8 January 2026
On the 10th anniversary of Marie Rowe Travel, Travel Counsellor Marie Rowe has been reflecting on what the last decade in travel has taught her and how she has responded to those lessons in practical terms
© Marie Rowe
Marie Rowe: '10 years on, I have a more defined personal identity as an established business owner'
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