While some travel agents work more formally with influencers, anyone can make brilliant use of social posts they see, and here’s how one Travel Counsellor has been doing that to maximise her sales
The one and only time Sarah (centre) met influencers Katie Woods (right) and Johanna Franks
It wasn’t even Katie Woods’ travel posts that first caught Gold Travel Counsellor Sarah Holstead’s eye. It was the interiors content that Katie posted on her Instagram account @comedowntothewoods (330k followers) that inspired Sarah to follow Katie. “I was moving house at the time,” Sarah says, “and I contacted her because I liked her interiors content.”
A connection made, the two started tagging each other and recommending one another.
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