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'Quotes aren't just a quick price check': Why I posted about being ghosted on my business social media

Opinion
Annika Nickson
22 December 2025

Travel agent Annika Nickson poured herself into a tailor-made itinerary. However, when the client went quiet, she called it out on social media. She tells TTG why.

Annika Nickson is an agent based in the Berkshire area
(Credit: Annika Nickson)

Annika wrote publicly about her experience of being 'ghosted' (Credit: Annika Nickson)

I always try to keep my business social media positive. Travel is, after all, about excitement, anticipation and joy - and that’s what I love sharing.

But behind the glossy images and dream destinations is a profession which, while it has incredible highs, can also involve a huge amount of stress, long hours and – on occasion – the odd difficult customer.

The experience that prompted me to finally speak about it publicly came in the run-up to Christmas, a busy time both professionally and personally.

I’d been recommended to a potential client by someone I already look after, which naturally comes with an expectation of mutual respect and genuine intent.