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Tui hails 'strong and positive' response from agents to 'biggest-ever' peaks sale

Operators
Dea Jusufi
22 December 2025

Tui says it has received a "strong and positive" response from agents to the launch of what it is claiming is its biggest-ever peaks campaign.

Tui plane flying over beach
(Credit: Tui)

The company is prioritising "flexibility" for travel agents and customers ahead of peaks (Credit: Tui)

The push, which went live on Friday (19 December), features low deposits, discounts and other "strong selling points" for travel agents – including a number of agent incentives.

“We’re thrilled to see such a strong and positive response from our travel agent partners to the Tui trade incentives for the turn of year," said Andrew Isherwood, Tui UK and Ireland's head of trade relations. "These incentives were designed to reward agents for their hard work and commitment, and it’s fantastic to see them embraced so enthusiastically.