The push, which went live on Friday (19 December), features low deposits, discounts and other "strong selling points" for travel agents – including a number of agent incentives.
“We’re thrilled to see such a strong and positive response from our travel agent partners to the Tui trade incentives for the turn of year," said Andrew Isherwood, Tui UK and Ireland's head of trade relations. "These incentives were designed to reward agents for their hard work and commitment, and it’s fantastic to see them embraced so enthusiastically.
"The feedback we’ve received highlights how much these initiatives help agents drive bookings and deliver great value to customers. At Tui, we’re committed to supporting the trade and ensuring they have the tools and rewards they need for a successful peak season.”
The sale includes 10% savings up to the value of £500 per booking, as well as deposits from £60pp,"thousands" of free kids' places and room upgrades. Deals are available on holidays departing in the 2026 summer and winter seasons, as well as summer 2027.
Tui River Cruises, meanwhile, is offering up to £300 off per booking when customers spend more than £3,500, or £200 off per booking when customers spend over £2,500. Savings are valid for sailings departing between 1 March 2026 and 31 October 2027.
To incentivise agents, bookings through Tui for certain accommodation suppliers with see agents entered automatically into prize draws, with top prizes including several holidays.
The two-month initiative (23 December to 21 February) includes a Riu holidayz to Mexico, Zanzibar or Morocco, a Tui Blue holiday for two in Croatia, and a seven-night, all-inclusive stay for two at one of Domes Resorts' properties in Crete or Zante.
Bart Quinton Smith, Tui UK and Ireland's director of marketing and sales, claimed the group was prioritising "flexibility" for agents and their clients ahead of peaks.
"Whether customers are looking for a short break, a family beach escape, or a bucket-list adventure, this sale gives agents the tools to deliver exceptional choice and value," he added. "It’s all about helping our travel agent partners turn those holiday dreams into reality."
