Joined by Travel Counsellor Marie Rowe, who has just undertaken a 16-week AI course, editor in chief Sophie Griffiths and contributing editor Jennifer Morris discuss the pros and cons of AI in travel, and what it might mean for the future of travel agents.
While Marie Rowe believes her AI course “is the most valuable thing she’s done for her business in a long time”, the trio also consider whether AI could lead to a homogenisation in travel, plus would people really trust – and want – Chat GPT to book their holidays?
