The tool soft launched on 5 May, but it will be officially unveiled at the Clia Conference in Southampton on Thursday (4 June).
Work on the AI assistant started 18 months ago when Damian Gevertz was approached by AI developers in India. Widgety has since spent a "six-figure" sum developing the AI cruise assistant, Gevertz added.
Around 250 UK agents supported the tool's launch when they took part in an eight-month trial to test its capabilities.
According to Gevertz, agents can ask the assistant "any" cruise-related question including "how big are the cabins?" on a particular ship, live pricing for enquiries, side-by-side comparisons, and itinerary details.
Gevertz told TTG the tool can even create a 500-word summary of an answer that agents can then share with their customers.
"We want to give every UK agent the chance to test it and see how it works for them," he said. "It does not matter if that staff member works in marketing, or from home, or in a call centre, or in a high street shop.
"We're really hoping to attract people who have not sold cruise before. Agents can type in questions into the assistant while a customer is sitting in branch or on the phone."
He added there were agents that took part in the trial who were "in a bit of panic" about the rise of AI.
"They worry it is going to take their jobs," he added. "There were people in that group who said that they've been selling cruise for 20 years and said they did not need AI."
Travelpack, Swindon Travel Hub, and USAirtours are among a group of travel firms to have successfully incorporated the assistant into its sales processes.
On the cruise assistant, Emma Sanger-Horwell, Travelpack's Director of Cruise, said: "It has become a genuinely valuable part of sales process – and should form part of every cruise consultant's standard selling procedure."
Agents can sign up for a 14-day trial and subscription options for individual and enterprise start from £10 per seat per month.
