From seeking advice on how to market to solo travellers to training ChatGPT on the Package Travel Regulations to support Middle East crisis management, travel agents are quickly becoming adept at integrating artificial intelligence into their daily tasks and routines. Jennifer Morris speaks to four agents who are harnessing AI in distinct ways.
'If someone took AI away from me now, it would be like losing my right arm,' says Simon Morgan (top left)
Travel Counsellor Marie Rowe baulks a little at the suggestion of using AI “for the day-to-day stuff”. “I still believe I am better at content and research than ChatGPT," she says. "I enjoy that aspect of my job – I don’t want to get into habits that diminish my critical faculties."
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