After walking away from Goldman Sachs at the age of 26, TTG 30 Under 30 member Albin Eriksson Lippe thought customer-facing AI would transform luxury travel. Now he tells TTG how he learnt the technology works best behind the scenes.
Eriksson Lippe, is one of TTG's 30 Under 30 cohort for 2026 – and the founder of AI-powered travel platform Holiwise
"If you're spending £2,000 per night on a hotel, you deserve to speak to a human," says Albin Eriksson Lippe, co-founder of AI-powered travel platform Holiwise and one of TTG's 30 Under 30 for 2026.
Holiwise uses AI to automate the time-consuming work of sourcing availability, rates and recommendations, while keeping an agent at the centre of every customer interaction.
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