Travel's most enduring GDS provider is proving it can keep up with Big Tech by unveiling AI that can book and – crucially – fix trips when they go wrong, all on its own. TTG's Jennifer Morris speaks to Sabre’s vice president of product management to find out more about what this all means for the human travel agents.
(Credit: iStock / Chinga_11)
We’re all familiar with the big three GDS, but it was Sabre that launched the earliest fully operational computerised reservation system in 1964. The brand was actually founded by American Airlines in 1960 before being spun off as an independent company in 2000.
It feels quite fitting then that the same company is partnering with PayPal and consumer AI travel platform Mindtrip to “usher the travel eco-system into the next era”.
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