The travel industry is at risk of running up big bills if it keeps embedding AI without thinking about how the hundreds of billions invested in these technologies will eventually be paid for, an industry leader has warned.
Gold Medal Travel Group Managing Director Simon Applebaum (Credit: dnata / Gold Medal)
Speaking at the Advantage Travel Partnership conference in Madrid on Tuesday (12 May), Simon Applebaum, Managing Director of Gold Medal Travel Group, said businesses risked getting "very used" to using Google and tools like ChatGPT for free at their peril.
His warning followed a keynote from Times newspaper economic editor Mehreen Khan, in which she outlined the vast nearly $650 billion firms like Microsoft, Google and Amazon are forecast to invest in AI this year.
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