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Thousands of agents expected to migrate across to Ambassador Cruise Line's new trade portal

Agents
Harry Kemble
24 July 2026

Ambassador Cruise Line expects more than 10,000 agents to sign up to its new trade portal before it officially launches in September.

Ambition sailing from Portsmouth
Ambassador Cruise Line

Ambassador Cruise Line's trade sales chief, Nicola Harper, told TTG she hopes the new portal will be 'best in class' 

The Ambassador Trade Portal has been developed over the past 12 months with the help of Colchester-based agency ROL Cruise who allowed their teams to test both the new portal and the existing one to compare them.

Ambassador Cruise Line said the portal has been “built around the needs of travel agents from the outset, rather than simply updating the existing system”.

Previously, agents would share one log-in, but the new trade portal will allow individual agents to sign up. This means Ambassador can track an individual agent’s performance and reward them accordingly.