Advantage Travel Partnership

Advantage chief urges agents to back themselves amid rise of AI

Consortium celebrates members' achievements over the past year at annual Big Celebration Lunch

Advantage strategy director Lee Ainsworth to take on additional membership brief

TTG 30 Under 30 alumnus Ainsworth has been with Advantage for 10 years, rising up through the organisation taking on roles across tour operating, operations and latterly strategy

Agents 'proving their worth' with grasp of new EU border rules

The EU’s Entry-Exit System (EES) launched on 12 October, with the European Travel Information and Authorisation System (Etias) set to come into force in late 2026

'New-to-cruise – let's go!': agents told market ripe for new business, plus nine other Advantage cruise conference highlights

Is now the time for agents to grow their cruise customer databases? Why a cruise holiday can give customers peace of mind financially? And why if staff are loyal to agencies and cruise lines then customers will keep coming back for more?

'We're always trying to think outside the box': Advantage to trial new one-to-one meetings concept for cruise members

Advantage is hopeful its Cruise One-to-Ones trial will help members – either new-to-cruise agents or 'seasoned retailers' – to build their knowledge

Advantage equipping agents to guide clients through 'confusing time for travellers'

New EU border rules and school holiday reform on the consortium's agenda this autumn

Advantage members ‘thriving’ as ultra-late and ultra-early summer bookings surge

'Travel remains a priority within many households,' says consortium despite people's financial worries

‘Hearing a familiar voice say, “don’t worry, I’ll take care of this”, is where the value of agents truly shines’

Advantage chief Julia Lo Bue-Said explores the intersection between AI and travel agents on National Travel Agent Day

The Vertical Group joins the Advantage Travel Partnership in hunt for 'flexibility, commercial strength and support'

The travel firm – comprises four brands Instant Holidays, Instant Breaks, Your Holiday Booking and Holiday Elite – achieves a combined £100 million turnover

Jonny Peat promoted to Advantage Travel Partnership director of cruise

Second promotion at consortium for Peat, who joined the business in April 2022 as commercial manager – cruise

Advantage boss stresses importance of travel agents following Which? report

Julia Lo Bue-Said’s comments come after the publication of a report that urged consumers to book directly with airlines and hotels to get a good deal

'AdventureMan' Jamie McDonald to deliver Advantage conference keynote

McDonald found game after becoming the first person to run from the US’s Atlantic coast 5,000 miles to the Pacific

Abtot joins Advantage and Aito's outbound travel lobby effort

Julia Lo Bue-Said said Abtot’s input would help amplify the industry’s profile at political level

Advantage peaks campaign to push added value of booking with an agent

According to head of marketing David Forder, the campaign will focus on highlighting the added benefits of booking with a travel agent

Agents shouldn’t fear selling river cruises, says Uniworld UK boss

According to Townson, agents need to take advantage of the opportunities presented by the river cruises market

Advantage 'upbeat' about 2024 wave season as millennials get onboard

According to head of commercial John Sullivan, Latitude members have reasons to be cheerful despite the ongoing geopolitical and economic situation

Advantage promotes Jonny Peat to senior commercial manager

The consortium said over the past 18 months, Peat had led a number of key initiatives, contributed to Advantage growing cruise revenue to more than £500 million

Advantage Travel Partnership sets aim to double cruise members next year

According to newly-appointed senior commercial manager Jonny Peat, the number of Latitude members will go up to 600 over the next year

Focus on first-time cruisers, Clia boss urges agents

According to Harmer, agents should entice new customers by offering them a cruise proposition similar to their usual land holiday

Advantage boss warns against rise in Etias scams

The EU had recently seen a “rapid emergence” of fake Etias websites

Advantage targets 'vigorous growth' of its managed service model over the next year

Advantage said members operating under its AMS model increased their turnover by 30% over the past year, while booking margins have gone up by 3%

Trend towards all-inclusives set to continue into 2024 – Advantage

Nearly a third of all half-term bookings with Advantage members made on an all-inclusive basis, rising to 36% for 2024 bookings

The secret weapon for 'reducing lost counter time' in agencies

Our columnist reflects on the changing landscape of travel retail technology and how digital transformation can optimise the sales process.

Advantage boss hails govt's openness to addressing travel's skills gap

Lo Bue-Said said that ‘having the government recognise’ the issues faced by the sector was ‘an important step forward’