Ongoing geopolitical and economic uncertainties are driving "high demand" for cost certainty and value this summer, the Advantage Travel Partnership has said.
Advantage says more families are locking in value by travelling all-inclusive
All-inclusives now account for more than a third (38%) of Advantage members' bookings, with Turkey and Spain being the main beneficiaries of this demand.
Advantage said "tactical recovery campaigns" have driven an upturn in sales for Turkey amid the crisis in the Middle East, which the consortium said offered "the highest level of inclusions at a competitive mid-market spend".
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