In her opening address at the 2026 Advantage conference in Madrid, Lo Bue-Said said the war in Iran had over the past three months served as a stark reminder of how "exposed" the package travel sector is to forces beyond its control.
Addressing members, she said the challenges for agents had been "immediate" and "operational" – navigating airspace closures in the Gulf region affecting holidays there and transit to destinations further east, managing cancellations, and supporting stranded passengers.
