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Price pledges and no surcharge messaging 'bringing consumer confidence back at exactly the right time'

Analysis
James Chapple
12 May 2026

Operators' summer price pledges and "no surcharging" messaging is "bringing consumer confidence back at exactly the right time", according to the Advantage Travel Partnership's senior leaders.

Advantage's John Sullivan and Julia Lo Bue-Said
(Credit: TTG Media)

Advantage's John Sullivan and Julia Lo Bue-Said (Credit: TTG Media)