The Holiday People will use the Atol licence of its parent company, World Adventures Group, which is licensed to carry nearly 1,500 people each year.
Chris Roche, Founder and Chief Executive for The Holiday People, told TTG he plans to grow the Atol licence in the coming months.
Roche said: “Around 50% of The Adventure People’s business comes from outside the UK. The Holiday People is going to be a lot more UK-centric.”
Reuben Ward has been recruited from Ski World to fill the newly created role of Trade Development Manager.
