The company specialises in short and long-haul itineraries currently drawn from a range of around 25 specialists, with a diverse offering that includes the Isle of Man, Greenland, an Everest Base Camp trek and the Galapagos.
Chief executive Chris Roche said the brand had until now operated almost like an OTA. “We work with lots of small operators very similar to DMCs and we have been acting as agents for them," he explained. "Some were exclusive to us, so unbeknown to us, all the people on the trips were our customers.
“Many of the tours we sold were effectively being operated by us already, so creating our own operation allows us to work directly with the trade.”
