Speaking at TTG’s Agenda 2024 Winter Breakfast, in partnership with PwC, Blue Bay Travel chief executive Alistair Rowland said that while so-called "cyber month" of November "dragged on a bit", it had come on the radar as a key holiday sales period.
"Up until last year, I don’t think it had an impact in the travel industry, but it’s certainly a relevant promotion now,” he said, after Black Friday fell on 29 November and Cyber Monday on 2 December.
Hazel McGuire, Intrepid Travel general manager UK and Ireland, agreed. She told guests Intrepid had not engaged in cyber promotions until 2022, and that its importance had "grown exponentially".
