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The £10 million-a-year agent planning to retire at 45: 'My knowledge sets me apart'

Interview
Dea Jusufi
9 September 2026

After four consecutive years as ROL Cruises' top performer, TTG 30 Under 30's Jake Nickels reveals the secret behind his record sales achievement – and why he loves the challenge of "figuring clients out".

Jake Nickels
Jake Nickels

This success is far more than a fluke, with Nickels's annual sales rising from £7.5 million to £9 million, then £9.5 million, before finally breaking the £10 million mark

ROL Cruises' Jake Nickels has smashed £10 million in gross sales in a single financial year – but despite describing it as his "best ever" result, the TTG 30 Under 30 member tells TTG he thinks he could have done "even better".

"I spent a lot of time travelling this year, so I'm aiming even higher for next year," he explains, confidently.

Nickels's success is far more than just a fluke, though; his annual sales have gone up from £7.5 million to £9 million, then £9.5 million, before breaking the £10 million mark this year.