Thomas Cook and Loveholidays have both fallen foul of the Advertising Standards Authority (ASA) over environmental claims made in paid-for Google advertising.
The Thomas Cook ruling concerned a Google ad for Sandos Caracol Eco Resort, situated along Mexico's Playa del Carmen (pictured)
The rulings, published on Wednesday 9 September, found that describing the properties as "Eco Resorts" or "Eco Hotels" did not clearly explain what made them environmentally friendly.
The cases arise from the ASA's ongoing AI-powered active ad monitoring, which monitors environmental claims in travel advertising and flags ads that could be in breach of its guidelines.
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