At the launch dinner Joanna Reeve, General Manager for the UK & Ireland at Intrepid, explained the need for travel agents and their clients to more frequently consider lesser-known destinations, given 80% of travellers visit only 10-20% of the world’s destinations.
“At Intrepid, we don’t believe the answer to overtourism is simply travelling less, we believe it’s about travelling better,” she said. “With our Not Hot List, we hope to spread the benefit of tourism more widely and inspire travellers to discover different and unique experiences.”
