Another week, another ruling on greenwashing. This time it’s cruise that's in the firing line, and specifically, some of the travel agencies who make a living from selling it.
'One misleading statement risks setting us back years': why green claims need regulating to keep travel marketing honest
Sustainability
Heath Heise
11 September 2025
'If you work in travel marketing, and if your brand is sold through third parties as well as directly to consumers, these latest rulings from the Advertising Standards Authority should make you sit up and take note,' writes We Are Llama's Heath Heise for TTG.
(Credit: iStock / quinntheislander)
They way cruise brands are marketing has attracted the ASA's attention (Credit: iStock / quinntheislander)
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