TTG Agenda 2025, in association with PwC, polled 2,000 consumers and more than 70 travel businesses to get a snapshot of how both groups were feeling about the summer so far, and what the industry can expect in the months ahead. Here's what we found.
Travel has enjoyed mixed fortunes this summer, but consumer sentiment is rebounding (Credit: iStock / cdwheatley)
Consumers remain broadly happy with their financial situation, and are looking to the future more positively than they were earlier this year, although their purchasing behaviour is continuing to perpetuate a late, value-driven booking environment, new research by TTG and PwC has revealed.
Nearly three-quarters of the 2,000 consumers surveyed by PwC in July said they considered their finances “OK” or “healthy”, with fewer than 10% stating they were “struggling” or “in trouble”.
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