The consortium has also revealed there had been 9% year-on-year growth in average booking value, with particularly strong demand for “re-emerging” destinations like Egypt, Tunisia and Malta, driven by their ability to offer “affordable luxury”.
Chief executive Julia Lo Bue-Said said: “Outbound travel is thriving and is back to pre-Covid numbers. The appetite to travel remains strong. We’ve had the cost-of-living issue in the past few years, but we’re not seeing that impact how consumers think about travel. It remains a priority within many households.”
