Agents usually accept ad copy from suppliers in good faith and use it word for word. But the Advertising Standards Authority’s ongoing greenwashing crackdown might make some think twice in future.
Environmental claims by cruise brands and airlines have proved contentious for the ASA, with the latest transgressions seeing agents take the rap as well.
In September, Barrhead Travel, Cruise1st, Cruise Circle and Cruise.co.uk all fell foul over green claims, using text and hyperlinks from cruise brands making environmental claims the ASA said could not be substantiated.
