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From festive breaks to river cruises: how to sell Newmarket Holidays with confidence

Partner Content Escorted tours
Jessica Reid
5 October 2026
 

For your customers seeking a hassle-free tour with a difference, look no further than Newmarket Holidays. Read on to learn how you can match your clients to the right Newmarket product – and also get yourself in the running to win a Fortnum & Mason hamper by playing our quick-fire quiz!

Bhutanese man in traditional clothing outside yellow temple
Newmarket Holidays

Newmarket Holidays have recently launched a tour itinerary to Bhutan

Since 1983, Newmarket Holidays has been creating escorted holidays that take the hassle out of travel. Today, as one of the UK’s largest independently owned escorted tour specialists, Newmarket combines experience with a personal touch, with a dedicated tour manager looking after clients from start to finish.

For agents, that means there’s real value to communicate. Newmarket packages so much into one booking, including flights, accommodation, expertly planned itineraries, included excursions and guided visits, selected meals and the services of a dedicated tour manager. Clients can also fly locally, with a wide choice of regional UK airports making it easier to find a departure that suits them.

How to pitch Newmarket to your customers

If you think Newmarket only covers traditional touring, think again. Alongside escorted tours, Newmarket offers river cruises, rail journeys and event-based holidays, giving agents plenty of ways to match different travel styles and interests.

A European town square with cobbled ground and a church during a frosty night
Newmarket Holidays

Your customers can book a festive European city break with Newmarket Holidays

Newmarket is also particularly appealing to clients looking for a hassle-free holiday, solo travellers who value company and security – with plenty of tours offering no single supplement – as well as those visiting a destination for the first time who want an expert on hand.

And for those clients who like to book in advance, Newmarket's long-haul tours for 2029 are already on sale, giving customers plenty of time to plan their bucket-list adventures – and agents a great reason to start those conversations now.

What's on offer

Newmarket has just launched two brand-new tours. The Kingdom of Bhutan & Darjeeling combines Kolkata, Bhutan’s impressive dzongs and the famous Tiger’s Nest monastery with Darjeeling’s heritage Toy Train. Meanwhile, Wonders of Georgia explores Tbilisi, the Caucasus Mountains and the Kakheti wine region.

For music lovers, Newmarket’s event-based holidays include Andre Rieu & orchestra concert breaks – from Christmas in Maastricht to New Year in Amsterdam. These popular breaks combine live music from one of the world's most influential violinists and conductors, with the opportunity to experience some of Europe’s most atmospheric cities at a special time of year.

A lioness with a cub
Newmarket Holidays

Newmarket's safaris in South Africa give travellers the chance to see the Big Five

For clients seeking something more exclusive, the Premier Collection offers smaller groups, a lighter pace, first-class hotels and a dedicated Premier tour manager. Two new safaris have joined the collection: On Safari in South Africa – Mabula’s Kingfisher Villa and On Safari in South Africa – Babanango & Zululand, offering Big Five encounters amid the wild beauty of Zululand.

And with Christmas approaching, there’s a festive choice to suit every client, from European Christmas markets by tour or river cruise to Christmas and New Year breaks closer to home – perfect for anyone who would rather leave the cooking to someone else.

Finally, the Tour Plus Collection gives clients more than 40 ways to extend or enhance a Classic or Premier tour, including beach stays, explore extensions, city breaks, cruise and events. It’s a tour, plus more – and another easy way for agents to add value to every booking.

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Win a Fortnum & Mason hamper

All clued up on Newmarket Holidays? Now test your new knowledge with a 10-question quiz for your chance to win a Fortnum & Mason Hamper worth £200!

 

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