The industry veteran, who co-founded 360 Private Travel in 2013, recently unveiled the app at an intimate event in the BoTree London. 

The digital platform is the latest benefit for members of ‘no-strings’ host agency Hurlingham Collective. Advisors will also have access to the support and infrastructure of Hurlingham Travel, which was established by Andrew Barker in 2002.

The app is free to use for Hurlingham Collective members through the end of 2026, after which it will cost £25 a month. 

Non-members can also use the app through its "Access" programme at a charge of £50 a month. 

“I think this second option will be good for the people who work for themselves but aren’t massively affiliated with anything – for example, they don’t know how to get preferred partnerships or they can’t put a package together,” said Samuda. 

Hurlingham Collective

Putting community members first 

However, Samuda stressed the luxury travel advisors in Hurlingham Collective network would always be prioritised. “Community members will be protected and we’ll never exceed 100 people,” she explained. 

The app gives agents access to Hurlingham Collective’s directory of preferred partner hotels (with value added client benefits), bed banks, direct contracts, GDS rates and a handful of DMCs. 

“You can use it as a comparative tool – check five or six different rates for one property,” Samuda explained. “All the rates are under the same roof with your commissions and benefits visible, which saves all the faffing about. You’re not juggling multiple accounts or platforms either.” 

There are also plans to add airport transfers and flights in November. 

The Hurlingham Collective gives luxury advisors access to fam trips, industry events and training sessions. Agent members are given 90% of the commission split, and there is no financial penalty for leaving.