A Travel Counsellor has revealed she’s “twice as likely” to convert bookings since making a deal with her husband – and now, she is helping other agents to follow suit.
Jess Masters joined the homeworking franchise in early 2025 with a commercial edge, having previously served as Finance Director for Jacada and Wilderness Safaris.
A self confessed ‘nerd’, she immediately began tracking her stats at Travel Counsellors – recording everything from her top-selling hotels to her margin per destination.
It didn’t take long for one key takeaway to emerge: fam trips were the most effective tool of conversion.
