Griffiths joins the Greek resort specialist from Saranta Associations following spells with Grecotel and prior to that, Sani/Ikos Resorts.
She will link up with Sales Manager Miranda Boura, who has been leading on Ella's relationships with the trade since 2023, "to drive trade growth and strategic partner initiatives".
In her new role, Griffiths will focus on growing Ella's distribution network across retail travel, homeworking networks and through tour operators.