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'Simply irreplaceable': ITT political advisor Lord Snape of Wednesbury passes away aged 84

ITT
James Chapple
14 August 2026

Long-time supporter of the Institute of Travel and Tourism (ITT), Lord Snape of Wednesbury, has passed away at the age of 84.

Lord Peter Snape of Wednesbury
parliament.uk

Lord Snape hosted more than 100 ITT events at the House of Commons

Lord Peter Snape, who served as the Labour MP for West Bromwich East from 1974 to 2001, became political advisor to the ITT in 2002 at the request of Chair Steven Freudmann, who described him as "simply irreplaceable".

"In the 24 years that followed, he became one of the best-known and best-loved ITT members," Freudmann told TTG on Friday (14 August).

"He hosted more than 100 events for us in the Houses of Parliament. To most members, he will be remembered for his wit and wonderful sense of humour."