The agency, which opened its first branch in Abertillery on 1 October 2025, hit £1 million in turnover in August – two months ahead of its original target – with the team poised to pick up the keys to its second branch, in Brecon, a little over a year later.
"It's absolutely blown us away," Holloways Travel co-owner Ray Hudson-Evans told TTG. "Brecon is a more affluent area, so we've set £1.5 million as the target – but I'd be over the moon with £1 million."