JTA Holidays Ireland launched last Tuesday (6 October) with the aim of giving Irish travel agents access to its JTA and Belleair Holidays range, promising competitive pricing, dedicated trade support, agent rewards, and an incentives and competitions programme.

Its sales agents took one booking worth more than €30,000 on the first day of trading, while holiday quotations exceeded €1 million in the first 48 hours.

JTA told TTG the €30,000 booking was for a short-haul European trip for a family travelling to Disneyland Paris. 

Country Manager Katie Nolan, who has more than 18 years' experience across retail, corporate and leisure travel, is heading up the new operation.

“It’s been wonderful to see such immediate interest in our products and such strong support for the launch," she said. "We’re all genuinely excited about the opportunities ahead and look forward to building stronger, long-lasting partnerships across our wonderful country.”

Dave Green, Director of Business Development at JTA Travel Group, added: “We couldn’t have asked for a better welcome from the Irish travel trade. The level of engagement, enthusiasm and business generated in the past few days has been phenomenal.

"The numbers speak for themselves and we would like to extend a huge thank you to our new travel agent partners across Ireland for their amazing support and confidence."

JTA Holidays Ireland has outlined a trade activity programme, including agent training, supplier events and visits across the country.

Launch competitions will give agents the opportunity to win prizes including a 10-night Orlando holiday, a weekend in Athens and a place on a familiarisation trip, with further incentives planned.