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I design luxury trips for the 1% – here are my three rules for overcoming travel barriers in 2026

Agents
Laura Fursdon
30 June 2026

It’s the luxury travel advisor’s responsibility to anticipate challenges, argues Calder & Co founder Laura Fursdon

Blonde woman standing in front of white wall, to the left is a painting
Calder & Co

Laura Fursdon, founder of Calder & Co, shares her top three rules when planning travel for ultra-high-net-worth individuals 

For the ultra-high-net-worth traveller, a beautiful hotel, a private jet, and a hard-to-get reservation are no longer enough on their own.

The travel experience they are seeking in 2026 is defined by how effectively we can protect their time, remove friction, and offer them something genuine in a world that feels more overcrowded, more complicated, and more uncertain than ever.

Inspiring confidence is key: confidence that you are the right advisor for them to lean on, that your recommendation is based on their preferences, that their experience will feel rare and exceptional, and that the plan can survive a shifting geopolitical landscape.