Seasoned luxury travel advisors will no doubt be familiar with Soneva, a game-changing brand that helped put the Maldives on the map, and has offered many unique concepts and experiences over the years.
So would its new owners dilute it, some may have wondered, when they took over last year?
So far, the answer seems to be no – with investors KSL Capital Partners spending “many millions” already on refining the brand positioning and investing in the three resorts that have remained under the brand; a fourth resort in Thailand is shuttered for now, but Soneva seems to be entering a golden age.
