South African Tourism UK is brimming with optimism after the UK reclaimed South Africa’s top spot for overseas arrivals in a record-breaking year for the destination.
Last year, approximately 10.5 million international arrivals visited the African nation, the highest number ever.
Rachel Lewis, acting hub head of South African Tourism UK, told TTG: “In 2025 the UK reclaimed the number one spot to South Africa. The US had it for a bit, but we have reclaimed it and I’m sure we are going to carry it.”
This year has started on the right track to do just that: January arrivals from the UK increased 10% year-on-year.
