Whatever happens to easyJet at group level following a £5.2 billion US bid, easyJet holidays has become integral to the brand; so agents can bank on the ultimate ancillary – a package holiday – being popular with any potential investors, writes Gary Noakes.
EasyJet's potential US suitors will have a series of challenges to overcome
There will likely be a good few throughout the travel industry fizzing with excitement, and it’s nothing to do with England's World Cup triumph over Mexico on Monday morning (6 July).
Anyone who bought easyJet shares just two months ago when they were in the doldrums at around £3.50 is likely to see their brief investment doubled if US investment firm Castlelake succeeds in its bid for the budget airline group.
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