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Jet2's share of business from travel agents falls as firm cites 'wider industry cost pressures' for dip in profits

Operators
James Chapple
8 July 2026

Jet2's annual profits have dipped slightly, while its share of business through the travel trade has also fallen, albeit despite paying out record commission to travel agents over the past year.

A Jet2 banner ad at Manchester airport
iStock / ASphotowed

Jet2 believes its growth at Gatwick and at its other new southern bases is pushing the brand forward

Moreover, the airline and operator said "reduced geopolitical uncertainty" in the wake of the Iran war and "targeted price investment" had led to "strong booking momentum" in recent weeks, supported by an increase in on-sale capacity from the summer 2026 of 7.7% versus summer 2025.

The group also said its investments in recent years to grow its network of bases across the south of England was succeeding in transforming Jet2 into a "truly national consumer brand" rather than a predominantly northern brand.