Once upon a time an agent might have struggled to sell a walking holiday to their clients. A more limited product range made ‘roughing it’ a tough sell to all bar the hardiest of hikers.
Post-pandemic, however, a renewed appreciation of walking for one’s wellbeing has boosted demand for holidays that harness this power. At the same time, walking fits well with the strong growth in women-led travel, as well as meeting the desire to explore a destination beyond traditional sightseeing. For these reasons, Wayne Perks, managing director, Ramble Worldwide believes that “walking holidays sit at the crossroads of several major travel trends expected to surge in 2026”.
