There are walking holidays, and then there are holidays with walks; so enter the new trade brand that is banking on agents to explain the difference.
Richard Forde described Involved Holidays products as 'very relaxed holidays with walks' (Credit: Involved Holidays)
Involved Holidays has started selling through agents for the first time, and hopes they will help get across its concept of softer hiking breaks.
The man behind the venture is former Preferred Travel operations director Steve West. After the escorted touring brand collapsed in the pandemic, West bought its database, which provided a springboard for the new venture, launched in 2021.
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