Sales volumes and pricing are holding up in an increasingly late booking environment and in spite of consumers’ relentless pursuit of "value", Advantage conference delegates have heard.
Advantage has said a third of families were now opting for multi-generational holidays (Credit: iStock / Imgorthand)
Addressing the conference in Malta on Wednesday (14 May), Advantage’s chief commercial officer Kelly Cookes revealed that, over the past three weeks, nearly 40% of bookings had been for departures within 12 weeks. "It’s huge – higher than I’ve ever seen it," she said.
The market, Advantage revealed, is not just late, but acutely late "with the current departure month consistently accounting for the highest booking volume".
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