The consortium confirmed members had experienced a slower start to the year than usual – particularly in January – and a mixed response from consumers since then, with couples leading the way rather than families.
However, it stressed overall trading figures were nonetheless up year-on-year, including a marked increase in ocean cruise sales. It added US booking were buoyant despite cost concerns, and that families were returning.
Advantage also noted a trend towards destinations made popular by film and TV and the rise of “noctourism” following interest in natural phenomena like the northern lights, as well as the 75th anniversary of all-inclusive hotels.
