A number of agents have experienced a slow start to the year in the family market, with several telling TTG some of their loyal family customers have "failed to turn up" during the first few months of the year.
“We’re certainly not seeing families come back yet in big numbers,” said Henbury Travel owner Richard Slater. “Generally, our two adults, two kids customers have gone AWOL.”
The Travel Network Group’s chief commercial officer Vim Vithaldas highlighted how a lot of early year family enquiries had not converted into bookings. It all points to another busy lates market, similar to 2024, he said.
