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Donald Trump's first 100 days: what effect has he had on travel?

Destinations
Andy Headington
28 April 2025

A day shy of the 100th day of Donald Trump’s second term as US president, Andy Headington, chief executive of digital marketing specialist Adido, explores the real-world and digital ins and outs for the travel sector.

Just hours into his presidency Donald Trump signed two executive orders targeting “radical and wasteful” DEI programmes (Credit: Alamy Stock Photo)

Donald Trump's second term has had a destabilising effect for the Irish market (Credit: Alamy Stock Photo)

Tuesday (29 April) will be the 100th day of Donald Trump’s second presidency, and there’s been no shortage of drama and intrigue. But what has it all meant for travel and tourism, so far? And what could it yet still mean?

Well a recent snap poll by TTG seemed to underline what many in travel predicted – and feared – after last year’s presidential election; we appear to be staring down the barrel of a second "Trump slump" with two-thirds (67%) of respondents stating they had "definitely" seen a downturn since Trump returned to office.