The association’s Market Barometer for the first three months of 2025 found 72% of agents and operators said enquiries and searches were above or on par with 2024 levels.
“The topline results indicate that bookings to the US are holding steady and that cancellations are minimal," said Visit USA. UK chief executive Kate Kenward said the responses indicated rising costs as the strongest barrier to travel.
However, research showed a “healthy” 87.5% of respondents said they had not seen an uptick in cancellations or changes to forward bookings.
