The association’s Market Barometer for the first three months of 2025 found 72% of agents and operators said enquiries and searches were above or on par with 2024 levels.

“The topline results indicate that bookings to the US are holding steady and that cancellations are minimal," said Visit USA. UK chief executive Kate Kenward said the responses indicated rising costs as the strongest barrier to travel.

However, research showed a “healthy” 87.5% of respondents said they had not seen an uptick in cancellations or changes to forward bookings.

Data was gathered from operator and agent members and identified New York, Florida, California, the Deep South and Las Vegas as best destination performers in this quarter.

Kenward added: “We were very pleased to see these encouraging survey results from quarter one of 2025, which confirm anecdotal comments from members that demand for and travel to the US remains steady.”

Visit USA also said respondents had confirmed support from US destinations “has remained constant and provided a welcome boost to promotional activities”.