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‘Fail fast, put people first and never tolerate poor service’: industry leaders share the values steering their businesses

News
James Chapple
15 May 2025

Kuoni boss Mark Duguid earned himself a round of applause from Advantage conference delegates on Wednesday (15 May) when he urged agents to stop accepting poor service from suppliers – particularly long call wait times.

Values have been a key topic at the 2025 Advantage conference

Duguid’s comments came during a panel discussion entitled Values Reimagined following news of the Advantage Travel Partnership’s first rebrand for 20 years, which features at its core a new vision, mission and set of brand values.