Skip to main content

Advantage marks 30 years of service from Julia Lo Bue-Said with emotional tribute

Business
Gary Noakes
15 May 2025

The Advantage Travel Partnership paid an emotional tribute to its chief executive’s 30 years with the organisation at its annual conference in Malta on Thursday (15 May).

‘A formidable force for good’

Lo Bue-Said: 'There has been a welcome shift from recent policy uncertainty'

Julia Lo Bue-Said was celebrated by colleagues past and present, as well as industry figures, in a series of addresses and video messages played out to delegates.

Paul Nunn, Advantage’s chief operating officer, paid tribute to Lo Bue-Said’s “steadfastness, determination, passion and drive”, and told of how they had meticulously planned the surprise on-stage celebration.
 
“You can imagine the secrecy surrounding the rebranding," he said. "That’s got nothing on this – the security detail is off the scale!”