Julia Lo Bue-Said was celebrated by colleagues past and present, as well as industry figures, in a series of addresses and video messages played out to delegates.
Paul Nunn, Advantage’s chief operating officer, paid tribute to Lo Bue-Said’s “steadfastness, determination, passion and drive”, and told of how they had meticulously planned the surprise on-stage celebration.
“You can imagine the secrecy surrounding the rebranding," he said. "That’s got nothing on this – the security detail is off the scale!”